For many people with sensitive or dry-feeling eyes, eye makeup becomes an all-or-nothing decision. A mascara looks beautiful but feels heavy by afternoon. Liner migrates too close to the eye. Removal takes so much rubbing that the end of the day becomes the worst part of the routine. Eventually, it can feel easier to stop wearing eye makeup altogether.

CHESHMA starts from a more hopeful idea: eye makeup should still feel like beauty. It should deliver visible results, fit naturally into a real routine and make room for better habits around the eyelids. That perspective comes from founder Dr. Nieka Sabeti, a Canadian optometrist whose work with dry eye and ocular-surface concerns—and her own experience with dry eye—inspired the brand.

What makes CHESHMA different?

The strongest part of the CHESHMA story is not one trendy ingredient. It is the way product design, application and removal are treated as one connected system.

• Created by an optometrist: the range was developed with the eyelid and ocular surface in mind.
• Formulated and manufactured in Canada: the brand is proudly Canadian and woman-owned.
• Tested and positioned for sensitive-eye use: CHESHMA describes its beauty products as ophthalmologist- and dermatologist-tested, hypoallergenic, non-irritating and non-sensitizing.
• Vegan and cruelty-free: these commitments apply across the CHESHMA collection.
• Routine-aware design: the mascara comes in three one-month mini tubes, the eyeliner stays outside the waterline, and the remover uses a press-and-lift technique instead of aggressive rubbing.

Meet the CHESHMA routine

Nourish & Flourish Mascara Set

This is a set of three 3 mL black mascaras rather than one large tube. The formula is designed to be buildable: one coat can provide natural definition, while additional coats increase length and volume. The mini format creates a clear monthly replacement rhythm—open one tube, use it for a month, then move to the next.

The ingredient list includes trehalose, sodium hyaluronate, panthenol, tocopherol and biotinoyl tripeptide-1. The most practical differentiator, however, is the three-tube system. It connects product freshness with the way people actually remember to replace mascara. Read the complete CHESHMA mascara guide.

Bold & Brilliant Liquid Eyeliner

CHESHMA’s liquid liner is available in Daring Black, Java Wink and Rose of Love. The range makes it possible to choose classic definition, a softer brown look or a deeper rose accent without changing formulas. It is applied above the lash line—not on the waterline—and the package directs users to replace it every three months.

The formula includes trehalose, hyaluronic acid, castor oil, vitamin E and argan oil. For shade guidance and application details, see our Bold & Brilliant eyeliner guide.

Eye Spy Clean Eyes Makeup Remover

The 150 mL remover completes the routine. CHESHMA recommends saturating a clean cotton pad, pressing it against the closed eyelid for 10–20 seconds, gently wiping and repeating as needed before rinsing with lukewarm water. Giving the product time to loosen makeup is the important step; it reduces the temptation to scrub.

Its water-based ingredient list includes aloe, rose water, trehalose, apple amino acids, panthenol, sodium hyaluronate, rice extract, eyebright and chamomile. Learn how it fits into eyelid hygiene in our Eye Spy remover guide.

Eye Woke Up Like This Cosmetic Bag

The pouch does not change how the formulas perform, but it gives the routine a home. It can hold the current mascara mini, eyeliner and other daily essentials while keeping them separate from loose items in a larger handbag. Clean the pouch according to its care instructions and do not use storage as a reason to keep products past their replacement date.

Why “Made in Canada” matters here

“Canadian-made” is not just a decorative line in this collection. CHESHMA states that its products are formulated and manufactured in Canada, while the founder’s optometry background and brand story are rooted in Canadian eye care. For shoppers trying to support Canadian beauty, that makes CHESHMA more than a Canadian headquarters attached to an imported formula.

It also gives EyeDropShop customers a rare category combination: a Canadian-made beauty line, built specifically around the eye area, sold alongside dry-eye and eyelid-hygiene products. That does not turn cosmetics into treatment. It does make the routine feel far more intentional.

Who should start with which product?

For a side-by-side decision, visit our complete CHESHMA product comparison. For the bigger picture—placement, hand hygiene, replacement and removal—read our eye-safe beauty routine for sensitive or dry eyes.

Frequently asked questions

Is CHESHMA a Canadian company?

Yes. CHESHMA is a Canadian, woman-owned beauty brand founded by optometrist Dr. Nieka Sabeti. The brand states that its products are formulated and manufactured in Canada.

Can contact lens wearers use CHESHMA makeup?

CHESHMA positions its mascara and eyeliner as suitable for contact lens wearers. Individual tolerance varies. Apply cosmetics with clean hands, keep eyeliner off the waterline and follow the current product directions.

Is CHESHMA only for people with dry eyes?

No. The range is designed with dry and sensitive eyes in mind, but it is conventional beauty makeup and remover for anyone who values those formulation and hygiene considerations.

Are CHESHMA products vegan and cruelty-free?

CHESHMA states that all of its products are vegan and cruelty-free.

Sources

• CHESHMA Beauty: About the founder and Canadian manufacturing
• CHESHMA Beauty: product and testing statements
• EyeDropShop Canada: current CHESHMA collection
• Health Canada: Eye cosmetics safety

Cosmetics are not treatments for dry eye or other eye conditions. Follow current labels and stop use if irritation occurs. Seek professional care for persistent pain, redness, light sensitivity, discharge or vision changes.