CHESHMA’s collection is small enough to understand but different enough that each product solves a distinct problem. The easiest way to choose is not “which product is best?” It is “which part of my eye makeup routine needs the most help?”

CHESHMA products at a glance

Best first product by shopper

You miss mascara but worry about old tubes

Start with Nourish & Flourish. The three-mini format turns monthly replacement into a visible system rather than another date to remember.

You already love liquid liner

Start with Bold & Brilliant. Daring Black replaces a classic black liner; Java Wink is softer; Rose of Love makes colour the feature. All are used above the lash line.

Taking makeup off is the uncomfortable part

Start with Eye Spy. It can be used with CHESHMA or other eye makeup, and its 10–20 second press time is designed to reduce rubbing.

You want the system, not one product

Use mascara and/or eyeliner for the look, then Eye Spy for removal. Add the pouch if a dedicated organizer makes the routine easier to maintain.

Shared CHESHMA features

• Founded by Canadian optometrist Dr. Nieka Sabeti
• Formulated and manufactured in Canada
• Vegan and cruelty-free
• Beauty products positioned for dry and sensitive eyes
• Ophthalmologist- and dermatologist-tested beauty formulas
• A connected focus on application, product freshness and removal

Important differences

The mascara is the freshness product. Its standout feature is three monthly minis.

The eyeliner is the colour and precision product. Its standout features are three shades and external lash-line placement.

The remover is the hygiene and comfort product. Its standout feature is the press-and-hold removal method.

The pouch is the organization product. It is useful, attractive and on-brand, but it does not make makeup safer by itself. Products still need clean handling, correct storage and timely replacement.

Best complete routine

1. Start with clean hands, clean lashes and inserted contact lenses if appropriate for your lens routine.
2. Apply Bold & Brilliant above the lash line, never on the waterline.
3. Apply Nourish & Flourish from lash roots toward the tips.
4. Close each product promptly and return it to a clean, dry vanity area or pouch.
5. At night, saturate a cotton pad with Eye Spy and press for 10–20 seconds.
6. Wipe gently, repeat as needed and rinse with lukewarm water.

Frequently asked questions

Do I need all three beauty products?

No. Mascara and liner create different looks, while remover can work with either. Choose only the steps you actually use.

Which CHESHMA product is most unique?

The mascara’s three-monthly-mini design is the clearest format innovation. The remover’s deliberate contact time is the strongest routine feature.

Are the products made in Canada?

Yes. CHESHMA states that its products are formulated and manufactured in Canada.

Is the pouch included with the products?

The pouch is sold separately unless a specific bundle states otherwise. Check the current product or bundle listing before ordering.

Sources

• CHESHMA Beauty: current collection
• CHESHMA Beauty: founder and Canadian manufacturing
• EyeDropShop Canada: CHESHMA collection

Product availability, packaging and formulas can change. Follow the current Canadian labels and individual product directions.